If you bid on insurance housing contracts with Sinistar, you may be wondering what makes an accommodation stand out to policyholders. Here's an overview of the most common deciding factors when it comes to choosing a temporary home.
Why do policyholder preferences matter?
Understanding what policyholders prioritize when selecting a quote for temporary accommodation helps you tailor your listing to meet their needs, increasing your chances of securing bookings. By aligning with these preferences, you can make your accommodation stand out.
Key criteria for policyholders
Here are the most important factors policyholders consider when evaluating quotes:
- Quality of the accommodation: Policyholders prioritize clean, comfortable, and well-maintained accommodations. High-quality photos and detailed descriptions of amenities like Wi-Fi, a fully equipped kitchen, or laundry facilities can make your listing more appealing.
- Proximity to their home: During a relocation, it’s common for policyholders to stop by their home on a regular basis. Why? To check on the construction or renovation work that is being done, and to make sure that everything is to their liking. If their temporary housing is too far away, it can become an inconvenience to travel back and forth between the locations. This is why proximity to the policyholder’s home usually comes only second to quality when evaluating the submitted quotes.
- Price: Remember: their insurance covers the relocation costs. So as long as the price is reasonable and does not go over their covered amount, other criteria are more likely to tip the scale. But when choosing between two equivalent accommodations, price is usually the deciding factor. To learn how to set a competitive price, see our guide on How to Set the Price for Your Accommodation.
- Availability and flexibility: Policyholders value accommodations with up-to-date availability and flexible check-in/check-out options. Promptly respond to inquiries can set you apart.
- Amenities and services: Features like parking, pet-friendly policies, or proximity to essential services (e.g., grocery stores or public transit) are highly valued and can influence their decision.
How to optimize your listing
To attract more policyholders:
- Highlight quality and amenities: Showcase a clean, well-equipped space with clear photos and descriptions.
- Emphasize location: Note how close your accommodation is to key areas or services.
- Set a reasonable price: Choose a competitive price that reflects the value of your accommodation. The pricing guide above can help you determine a fair range.
- Be responsive and flexible: Respond quickly to inquiries.
💡 Useful tip |
Quoting the lowest price you're comfortable with is certainly a great way to win more bids. But improving your place and making it look its best can also go a long way. Don't underestimate the power of a first impression! |